Unlocking digital asset donations, empowering dreams
Zodia Custody facilitates digital asset donations to aid critically ill children at Make-A-Wish UK Foundation
Our impact
Established donation process for 9 coins
Enabled one of the first real-time UK charity digital asset donations
Expanded donor demographic for Make-A-Wish UK
The challenge
Donations are instrumental in fulfilling life-changing wishes for critically ill children and Make-A-Wish UK quickly acknowledged the significant role that digital assets play in charitable giving. Recognising it as an alternative channel for receiving donations, to turn wishes into tangible realities.
The main challenge: Effectively facilitating and receiving crypto donations. Prior attempts with another custody provider left them in the dark, only to encounter a complex and opaque process that hindered their ability to comprehend and trace the entire donation journey, from conversion to the execution of necessary security checks.
Make-A-Wish UK needed a reliable partner prioritising compliance and a regulatory-first approach, to expertly navigate the complex ecosystem.
Together with Make-A-Wish UK, we created a robust and transparent process to facilitate digital asset donations.
The solution
We built a secure and transparent digital asset donation platform specifically for Make-A-Wish UK. This platform unlocks a new donor base, enabling them to raise more critical funds for granting wishes.
Knowledge is power
Our partnership began with an educational session, outlining the risks and compliance requirements associated with digital asset donations. This ensures a secure framework for both Make-A-Wish UK and their donors.
Streamlined onboarding
We collaborated with Make-A-Wish UK to optimise their website for digital asset donations. User-friendly content demystifies the digital asset space, fostering familiarity and building confidence among potential donors. In collaboration with Zodia Markets, we provided in-depth guidance on digital assets, empowering Make-A-Wish UK to navigate this innovative landscape with confidence.
Seamless donations
- The donation process itself is designed for simplicity and security:
- Interest: A potential donor expresses interest in donating digital assets
- Compliance checks: Make-A-Wish UK conducts necessary KYC/AML checks in line with financial crime principles
- Secure donation: Once verified, the donor receives a dedicated, secure wallet address hosted by Zodia Custody for direct digital asset donations
- Efficient conversion: Zodia Custody’s Interchange solution provides secure connectivity to trading venues with seamless off-exchange settlement of donations. Interchange converts these donated digital assets into fiat currency (GBP, USD, etc.) for Make-A-Wish UK
We empower Make-A-Wish UK to leverage the potential of digital donations. With a secure, transparent, and user-friendly solution, Make-A-Wish can now reach a wider audience and raise more critical funds, ultimately granting more wishes and bringing joy to countless children.
Right now over 63,000 children in the UK are eligible for a wish because they are dealing with the gruelling daily reality of life with a critical illness. When it comes to their dreams, they deserve to wish for more than a life defined by their illness. Critical illness brings a child’s joy to an abrupt end but Make-A-Wish UK is part of a global movement that grants life-changing wishes that have the power to turn tears into cheers, rescuing the magic of childhood even in their toughest times and providing a lifeline for families to spend precious time together.
Find out more here.
What the clients say
“At Make-Wish UK, we are granting a record number of wishes yet we face an urgent challenge as the demand for wishes is far outpacing our best efforts to keep up. Wishes have the power to rescue the magic of childhood and provide a much-needed escape from the gruelling daily reality of a life defined by critical illness. Developing new income streams and connecting with new donors is vital if we are to respond to this demand. The support provided by the team at Zodia helped us to build confidence with our board of trustees and navigate through the complex compliance processes to launch this new platform more cost effectively than previous attempts with others in the market. The Zodia team are passionate and purposeful about the power of digital assets for the charity sector and have been a joy to work with on this project..”